NEW YORK–(COMMERCIAL THREAD) – TodayTix, the first and only mobile app to provide access to the best prices on last-minute theater tickets, today announced a partnership with SHN’s Orpheum Theater and Golden Gate Theater to deliver the first-ever mobile lottery for theater tickets in the San Francisco Bay Area.
In an unprecedented mobile access program, Bay Area spectators will be able to purchase discounted mobile lottery tickets with the TodayTix app to see Tony Award-winning Idina Menzel in the race IF / THEN from San Francisco. The lottery will open on November 12e and continue until the end of the show on December 6e.
TodayTix launched on the West Coast in September 2015 with discounted, full-price tickets available for a host of Bay Area shows such as the Pulitzer Prize “Between Riverside and Crazy” at the American Conservatory Theater. Today, just over a month later, TodayTix has partnered with SHN to be the first theater company in San Francisco to provide mobile lottery ticket access. Orchestra tickets to see IF / THEN are priced at $ 180, but with TodayTix, users have access to a limited supply of same-day tickets to see the show for $ 25.
“SHN has embraced our commitment to reaching new audiences and expanding access to theater using the best in mobile technology,” said Brian Fenty, co-founder and president of TodayTix. “As the technology capital of the world and the third largest theater market in the United States, there is no better place than the Bay Area to offer mobile-savvy customers access to the digital lottery. to that starry Broadway feel. ”
Today’s Tix mobile lottery is available in major cities from New York to London, and has been extremely successful in building excitement around new shows with its ability to reach new demographics. With a user base that attends more theater each year and is 12 years younger than the average viewer, TodayTix has a proven track record in improving the accessibility of theater to millennial audiences and in creating a social overhaul of the industry. Going digital, TodayTix is ushering in a new wave of theater fans for the IF / THEN race in San Francisco and creating a social buzz around the musical tour.
“The TodayTix app is a perfect fit with our goal of reaching new and existing audiences where they live – on their phones,” said Scott Kane, Marketing Director of SHN. “Thanks to the mobile lottery for IF / THEN, SHN audiences can access $ 25 tickets to see Idina Menzel in about 30 seconds. This buying model creates a whole new marketing opportunity for all of our productions, and we’re excited to see the results.
TodayTix provides customers with a simple, easy and expedited process to purchase tickets for the country’s most famous global productions in major cities around the world. TodayTix users can participate in this exclusive mobile lottery starting at midnight on the day of each performance, with a process that takes 30 seconds or less to enter. Users can participate in the in-app lottery to win up to two tickets, and by sharing their entry via Facebook or Twitter, users can double or triple their chances of winning last-minute seats.
Founded by award-winning Broadway producers / investors Merritt Baer and Brian Fenty, TodayTix capitalizes on the ever-growing appetite for on-demand ticket sales, opening the door to a new generation of theater audiences. The TodayTix app is available as a free download for iOS and Android devices through the Apple Store and Google Play.
TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last-minute theater tickets, booked on the same day or within the week. Operating in the world’s most iconic theater markets, TodayTix guarantees the best discounted, full-price tickets available to the hottest shows in New York City, London’s West End, in the San Bay area. Francisco, Los Angeles and Washington, DC.
TodayTix aims to make theater an easily accessible and exciting option for everyone. With its personalized, intuitive and easy-to-use service, TodayTix provides an efficient, affordable and reliable user experience for budding theatergoers.
Longtime friends and former Broadway producers, Merritt Baer and Brian Fenty launched TodayTix in New York City in December 2013. The company now has partnerships with many theater institutions around the world including The Public Theater, Roundabout Theater Company, Blue Man Group, St. Ann’s Warehouse. , Nimax, RUT, Shaftesbury Theater, SHN, SF Playhouse, ACT, ODC Dance Company, Arena Stage, Shakespeare Theater Company, Woolly Mammoth Theater Company, The Geffen Playhouse, The Wallis Annenberg Center for the Performing Arts and LA Opera.