India is one of the countries that dedicate the year 2018 to the development of its gaming industry and the latest news from one of its major gaming operators proves it again. The country’s first mobile lottery app, Luckykhel, has been confirmed to be on the verge of launching its operation very soon powered by Sugal & Damani, potentially turning the next two days into a lottery frenzy within India’s borders.
The first operator with a 75 percent market share is one of several entities authorized to oversee legal gambling operations through a license issued by the government. It has provided the region with its many lottery offerings over the past decade, in which it has proven its skill in traditional lottery operation. Now is the time for something new and a breath of fresh air could be brought to the gaming arena with the creation of the Luckykhel mobile lottery app.
The operator strives to facilitate future operations
Nowadays, more and more people are using their cell phones for almost everything, which is why game operators turn to mobile operation. This makes it easier for players to participate in gaming activities from anywhere, without the need to search for a real store where they could purchase paper tickets. The whole process is aimed at reducing paper consumption and making the raffle even more accessible.
Kamlesh Vijay, CEO of the company, said that by 2021, around 468 million people will use mobile phones daily, which is a significant number to consider in future operations. With the help of the new mobile platform, players will be able to purchase lottery tickets around the clock, whenever they feel the need to try their luck. Tickets available on the application platform will come with prices ranging from Rs 2 to Rs 25.
Android users will be able to experience the innovative gaming offering for India first, as the app will launch on other platforms later. It will aim to be an umbrella app that covers lotteries operating in multiple states. The first states to see lottery tickets sold through Luckykhel will be to the liking of Goa, Sikkim and Arunachal Pradesh.
Over the next few months, the operator will also work on the introduction of state lotteries such as Maharashtra and Punjab at the lottery pool. However, those authorized to use the app will be from Maharashtra, Punjab, West Bengal, Goa, Arunachal Pradesh, Mizoram, Sikkim, Goa and Nagaland.
The fight against the negative impact of the tax on goods and services brings a mobile application
It is expected that lottery operations through the new app will account for around 5-10% of overall lottery sales over the next year, with the goal of increasing this percentage to 45 percent in the next five years. The app is part of the recently launched efforts to increase revenue and minimize the financial damage caused by the new Goods and Services Tax.
This reaches 28 percent taxed on face value lottery tickets for state lotteries provided by private distributors, while in the meantime a tax of up to 12 percent was imposed on the face value of lotteries marketed by state governments. As a result of these changes, lottery operators expressed their dissatisfaction with an organized strike.
For now, it remains to be seen whether the lottery application will be provide players with real paper tickets, making its operation completely legal. It may be recalled that at the beginning of this year, the Sugal & Damani group confirmed their collaboration with the Canadian group Stars Group striving to explore the new market with the help of an online poker oriented website. to India.