Online lottery games would be a bad bet

“This pandemic has significantly exposed the limitations and vulnerabilities of the in-person and cash lottery business model,” Goldberg told lawmakers. “The ability to process cashless payments and sell our products online would no doubt have helped mitigate our losses. “

But it turned out that the lottery had no trouble mitigating its losses without playing online. In July, the pandemic was pushing sales upper. Lottery executive director Michael Sweeney, who testified at a hearing of the Legislature’s Joint Committee on Consumer Protection and Licensing on Monday, said dollars that would normally have been spent on others. forms of entertainment “have been redirected to lottery products”. The result, as the commission announced in a press release last summer, was that revenues for fiscal 2020 were estimated To $ 5.25 billion, the third highest total in 49 years of lottery history.

Yet even as the money poured in, Goldberg continued to push the authority to expand into digital sales.

“An online lottery in Massachusetts is not just about convenience,” she said. “It is a necessity.” She and Sweeney continue to insist the lottery is doomed to fail unless lawmakers let them switch to online gambling – her fate, the director likes to say, will be like the Titanic meeting the iceberg.

The legislator is still not convinced. The Massachusetts Lottery, like its counterparts in almost every state, has not been allowed to put its games online. The only way to spend money on Keno, Megabucks, Powerball, or any of the countless other games in the lottery is to do so in person, in cash only. Goldberg and Sweeney may get annoyed at being limited to such a low-tech method of separating clients from their dollars, but those dollars keep coming in relentlessly. By the time the current fiscal year ends on June 30, the lottery will have broken a new profit record – forecasting nearly $ 1.1 billion in profits on unprecedented sales of $ 5.6 billion. This will be the seventh year in a row that revenues have surpassed $ 5 billion.

State lotteries have been described as a tax on people who are not good at math. What does this say about Massachusetts? The average American spends $ 288.06 on lottery tickets annually, but in Massachusetts, per capita lottery spending is $ 933.33 per year. It is more than triple the national average. In no other state do residents spend so much money to have almost desperate chances of hitting a jackpot. (The Rhode Islanders, in second place, spend an average of $ 626.11 a year.)

At the most basic level of dollars and cents, therefore, the legislature’s refusal to let the lottery operate online has not hurt sales. America’s most successful state lottery remains extraordinarily lucrative. Would it be even more lucrative if it were allowed to offer Mass Cash, Mega Millions or the Numbers Game via smartphones and laptops? It’s not at all clear – opening the door to online and cashless betting could simply displace in-person sales from convenience and package stores. This explains why Massachusetts retailers are so strongly against online lottery proposals. (They also oppose legislation that would require them to accept debit card payments; the bank “swipe fees” charged for every debit transaction would reduce their lottery commission to pennies.)

However, the expansion of the Massachusetts Lottery to include online gambling is not only financially unhelpful. It is also morally indefensible.

Iniquity is inherent in government-run gambling. Researchers have repeatedly confirmed that poor and low-income people are much more likely to spend money on lottery tickets. A 2018 study, for example, found that 28% of households nationwide in the lowest income bracket bought lottery tickets every week, much more often than households in the higher income brackets. Those earning $ 75,000 and over spent, on average, $ 105 per year on lottery tickets compared to $ 412 per year for those earning $ 30,000 or less. Likewise, communities with more poverty and unemployment tend to have higher lottery sales per capita. It’s no secret that lottery tickets are most often bought by the people least able to afford them. Too often, these sales are fueled by hopelessness, hopelessness, or bad judgment.

And in a small but significant number of cases, they are also fueled by a gambling addiction. According to a 2017 University of Massachusetts survey, up to 135,000 adults in Massachusetts can be classified as “problem gamblers” and four times as many are “gamblers at risk”. Online and cashless lottery games are said to exacerbate the temptation faced by problem gamblers, making it easier than ever for Massachusetts to lure them into bets they are almost certain to lose.

One of the very few states to experiment with online lotteries, Minnesota, shut down digital sales after realizing it was a mistake. “This is not the online lottery,” Minnesota lawmaker, State Representative Greg Davids, told reporters. “It’s crack online. It’s addicting, and it’s going to destroy families.

The Massachusetts Lottery does not recognize that it is about responding to the vices and weaknesses of people. Rather, it is presented as a vehicle for raising funds “to help towns and villages with the things they need most”, to quote a lottery advertisement. It is true that the lottery disburses approximately $ 1 billion in local aid each year to communities in Massachusetts. But this money is morally tainted by the way it is collected.

After half a century of successful operation, the Massachusetts Lottery is here to stay. He is making more money than ever before and his popularity shows no signs of abating. This may not satisfy Treasurer Goldberg, but lawmakers should resist his urges to fix what isn’t broken. For good reason, Beacon Hill has always said no to an online lottery. It’s a bad bet that he should continue to avoid.

Jeff Jacoby can be reached at [email protected]. Follow him on twitter @jeff_jacoby. To subscribe to Arguable, its weekly newsletter, visit bitly.com/Arguable.



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Retailers Oppose Online Lottery Sales | Regional news

BOSTON – Retailers want lawmakers to reject a plan to allow lottery sales online, saying it would hurt mom and pop stores struggling to recover from the pandemic.

On Monday, proposals to set up a cashless lottery and allow consumers to use debit cards to purchase MegaMillions tickets and other merchandise, tabled by Treasurer Deborah Goldberg, were among several bills being considered. by the Joint Committee of the Legislature on Consumer Protection and Licensing.

Lottery officials say online sales are crucial in maintaining an indispensable source of money for communities, which are the lottery ‘s primary beneficiaries.

But retailers say the changes would hurt parcel stores and convenience stores that rely on in-person lottery sales to attract customers, adding to a list of financial pressures that have weighed on their bottom line over the past year. .

“The retail industry can’t take a lot more hits,” said Bob Mellion, executive director of the Massachusetts Package Stores Association, during a live hearing Monday. “The margins are already very low and they are making less money than in previous years. It would be just another success.”

Ryan Kearny, general counsel for the Retailers Association of Massachusetts, noted that commissions paid to retailers for lottery sales have not increased in 45 years as the cost of doing business has increased “dramatically.”

Michael Sweeney, executive director of the Lottery, said the pandemic has accelerated a shift in consumer behavior towards e-commerce, and the state needs to catch up by modernizing the system.

“Ensuring fairness between gaming platforms will help the Commonwealth to generate both income and economic development, while also giving the Lottery the ability to continue to provide essential and unlimited local support to every city in the State, ”Sweeney told the panel.

Governor Charlie Baker also supports the modernization of the lottery and has included wording in his draft budget to allow online sales.

Baker administration officials say authorizing debit card lottery sales could bring in $ 35 million in the next fiscal year. The governor’s budget provides for an additional $ 35 million in revenue from legalized sports betting.

Lawmakers have introduced dozens of other bills to authorize online lottery sales as well as other plans to modernize the system.

The Senate approved debit and credit card transactions for lottery sales as part of its 2022 tax budget, but the House did not. Lawmakers from both houses are now secretly meeting to work out the details of the latest $ 47 billion spending program and it is not clear whether the provision will survive negotiations.

At least six states, including New Hampshire, have allowed online sales, according to the National Conference of State Legislatures.

The surge in online sales in Massachusetts also comes as lawmakers consider plans to allow sports betting on racetracks and casinos, or through mobile platforms such as DraftKings.

Critics say the lottery has social costs and the shift in online sales would make the problem worse, especially at a time when many people are desperate.

Christian M. Wade covers the Massachusetts Statehouse for newspapers and the North of Boston Media Group websites.


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Ezugi’s premium live lottery game Golden Balls to launch at WSB outlets in South Africa from June 21 – European Gaming Industry News

Reading time: 2 minutes

Evolution Services SA, the official reseller of the Evolution brands (Evolution, Ezugi, Red Tiger, NetEnt) in South Africa, has announced a new retail partnership with local retail betting giant World Sports Betting (WSB). To continue the already flourishing relationship, Ezugi will launch its brand new retail lottery game, Golden Balls, in WSB outlets, alongside its iconic Lottery Draw-Bet on Numbers.

WSB put Golden Balls online in its Cape Town stores today and the rollout will follow shortly thereafter at its remaining outlets in Gauteng and Kwazulu-Natal. WSB will be the first retail operator to offer this highly anticipated premium live lottery game, which offers players surprise wins, multiplying excitement and cash back rewards for lost bets.

Live lottery games have a proven track record in South Africa and Ezugi and Evolution Services SA are confident the Golden Balls will too. This is an exciting new variation of the company’s Bet on Numbers game, which has been extremely popular and successful in the South African, African and European retail market.

Lottery games played in a live environment allow players to share the excitement and thrill of betting alongside other players and watching their numbers being drawn in real time. Golden Balls is broadcast by Ezugi’s European live-dealer studio with highly professional game presenters.

Dean Finder, CEO of Evolution Services SA, said: “We are delighted to continue our partnership with one of the most acclaimed names in the South African betting industry, in WSB. From our knowledge of the local market, we know that Golden Balls – a fixed odds lottery game with a betting twist – is going to be a huge hit, not only in South Africa, but also in Africa and around the world. . Ezugi offers unique games as well as its popular staples with both an online and retail presence.

Richard Tannous, chief operating officer at WSB, said: “It’s always great to be the first to market with a new product, especially a really exciting and best-in-class product like the Ezugi Golden Balls. We would like to thank Evolution Services SA for this opportunity. It’s a great way to keep the momentum of a long and successful relationship going.


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Online lottery market to witness robust expansion by 2027

“The online lottery market is growing at a 8.3% CAGR during the forecast period 2020-2026. The growing interest of individuals in this industry is the main reason for the expansion of this market ”.

There are two popular types of online lotteries. The first is the websites that themselves host the lottery game. This is where you bet, and it is he who draws the number combinations. The other type is a website which is used as an avenue by a standard lottery game where players can bet.

The popularity of draw games and instant scratch games is increasing in European countries, which could positively impact the growth of the market. The increased penetration of smartphones is giving rise to a number of lottery games based on mobile applications. End users have the ability to play from the comfort of their own space, which is a key driver of the segment.

Online lottery market research is an intelligence report with meticulous efforts undertaken to study accurate and valuable information. The data that has been examined is done taking into account both the best existing players and the future competitors. The business strategies of major players and new industries entering the market are studied in detail. A well explained SWOT analysis, revenue share and contact details are shared in this report analysis.

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The main companies in this market include:

Singapore Pools, Loterias y Apuestas del Estado, Francaise des Jeux, Hong Kong Jockey Club, Minnesota State Lottery, INTRALOT, Berjaya Sports Toto Berhad, California Lottery, Connecticut Lottery, Camelot Group, GTECH, Florida Lottery, Mizuho Bank Ltd, China Welfare Lottery , MDJS, New York State Lottery, Magnum, Tennessee Education Lottery, China Sports Lottery

This report provides a detailed and analytical overview of the various companies striving for high market share in the global Online Lottery Market. Data is provided for the best performing and most dynamic segments. This report implements a balanced mix of primary and secondary research methodologies for analysis. Markets are ranked according to key criteria. To this end, the report includes a section dedicated to the company profile. This report will help you identify your needs, uncover problem areas, uncover better opportunities, and support all major leadership processes in your organization. You can ensure the performance of your public relations efforts and monitor customer objections to stay ahead of the curve and limit losses.

The key questions the report answers:

  • What will the market size and growth rate be in 2026?
  • What are the key factors driving the global online lottery market?
  • What are the key market trends impacting the growth of the Global Online Lottery Market?
  • What are the challenges of market growth?
  • Who are the major suppliers in the global online lottery market?
  • What are the market opportunities and threats faced by the vendors in the global Online Lottery Market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe and MEA.
  • What are the main findings of the five forces analysis of the global online lottery market?

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Market segmentation: by type

Game on terminal

scratch games

Sports lotteries

Others

Market segmentation: by application

The Lotto

Quiz-type lottery

Numbers game

Instant scratch games

Others

The cost analysis of the global Online Lottery market has been carried out keeping in view the manufacturing expense, cost of labor and raw materials, along with their market concentration rate, suppliers and of price trends. Other factors such as supply chain, downstream buyers, and sourcing strategy were assessed to provide a complete and in-depth view of the market. Buyers of the report will also be exposed to a market positioning study with factors like target customer, branding, and pricing taken into account.

Reasons to buy this report:

  • It offers an analysis of the evolution of the competitive scenario.
  • To make informed decisions in companies, it offers analytical data with strategic planning methodologies.
  • It offers a seven-year assessment of the online lottery market.
  • It helps to understand the main key product segments.
  • Researchers shed light on market dynamics such as drivers, restraints, trends, and opportunities.
  • It offers a regional analysis of the Online Lottery market along with business profiles of several stakeholders.
  • It offers massive data on the trending factors that will influence the progress of the online lottery market.

Contents

Global Online Lottery Market Research Report 2020

Chapter 1 Overview of the Online Lottery Market

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Analysis of Manufacturing Costs

Chapter 9 Industry Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors / Traders

Chapter 11 Analysis of Market Effect Factors

Chapter 12 Global Online Lottery Market Forecast

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Jackpocket has big goals to expand online lottery sales

When New Jersey native Peter Sullivan helped his dad buy an iPhone 5 eight years ago, it seemed like almost anything would be available through that mobile device.

But Sullivan’s dad noticed something missing right away: why couldn’t he, an avid lottery player, also buy his tickets online?

And that’s how a company called Jackpocket was born, as Sullivan – who has an economics degree from Rutgers and experience in graphic design, bond sales, and tech company startups – decided to create a product to meet the needs of his father as well as others. .

This made Jackpocket the first officially licensed third-party lottery app – in New Jersey and New York – in the United States, with availability for sale in almost all states due to the lack of a ban on such. sales (except in Virginia, Wisconsin and Indiana).

“Most lottery laws are silent about how business is conducted, but in New York and New Jersey we have the specific licensing framework,” said Sullivan, who grew up in West Milford, in the. northern New Jersey. New Jersey Online Gambling Monday. “However, we have the same consumer protections and standards in every state. “

Jackpocket is also “live” in Arkansas, Colorado, Minnesota, New Hampshire, Ohio, Oregon, Texas and Washington, DC, and Sullivan said the goal was to add more. other states this year and develop further in 2022.

Riding the wave of online gaming?

The number of states legalizing mobile sports betting and online casino games continues to grow, and Sullivan said it is “starting to be more correlated” with this expansion and with consumer receptiveness to lottery games. in line.

Jackpocket just went live in New York in January, and Sullivan said that in the first month, 8% of Mega Millions and Powerball sales came from his company’s product. In New Jersey – as with many gaming options, a pioneer in this industry – Jackpocket launched with state endorsement in December 2019. For some major jackpots, Sullivan said 10% of sales were made there via jackpocket.

Minnesota, Sullivan noted, had the first million dollar lottery winner for his business in 2018 – and local media reported the story.

The second million dollar winner – who lost his job during the pandemic – won four months ago in New Jersey. This price is $ 1,000 per week for life.

Target a new clientele

The idea of ​​having to visit a local convenience store to buy a lottery ticket – or whatever, really – is alien to the younger consumer population. Sullivan said ads on Snapchat that promise free tickets to those who refer friends to join the program have proven to be popular.

But how much does it cost?

Sullivan said Jackpocket charges a 9% fee on each deposit – but if a ticket wins, the consumer keeps any winnings (less IRS fees for winnings over $ 600).

He proudly highlights the company’s endorsement by the National Problem Gambling Council for its efforts on this front. The Jackpocket app offers daily deposit and spending limits, an option to self-exclude from play, and built-in access to NCPG’s resources and helpline. Jackpocket also promotes responsible gambling through its website, blog, social media pages, newsletters and advertisements.

“We take this issue very seriously,” said Sullivan, adding that in New York those who self-exclude from gambling at licensed casinos are also removed from the Jackpocket database so that they do not receive no incentives to play the lottery online either.

A rival emerges

Earlier this month, Lotto.com launched in New Jersey touting its partnership with convenience store company QuickChek and the fact that there is “no app needed and no need to open an account with. funds to draw on. Instead, it’s a pay-as-you-go. Of course, for a younger population, an app seems “necessary” for almost all economic and social activities.

Sullivan touted his company’s track record of responsible gaming, the ability to purchase recurring memberships, and a “pool with friends” feature as differentiators.

The subscription option is convenient for customers who might only want to bet when a multi-state jackpot hits $ 100 million, $ 200 million or whatever milestone the customer chooses, with a predefined amount coming from of the customer’s account at this point.

The “pool with friends” is a relief for anyone who has ever run an office lottery pool. Numerous lawsuits have been filed for multi-million dollar jackpots by office mates who claim to have contributed to the weekly payout or who note that they are regular players who might have missed out this week.

This feature does not yet exist in New Jersey or New York, but Sullivan said the company is working on it. A traditional website format, he added, is coming “in a few months” for those who prefer this form of commerce.

“Free money” for states

Sullivan said the lack of opposition to his business is because each state derives additional tax revenue from its operations, as most customers were not previously lottery ticket buyers.

“It doesn’t cost the state anything for us to operate,” Sullivan said.

And after? Sullivan said the current situation is simply moving sets of physical tickets to smartphones. Upcoming iterations are expected to be more social gaming based, unrelated to the 7-11 store ticket format, to appeal to a younger audience who expects a modern format.

Image by Shutterstock


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