A recent research paper by leading affiliate marketing agency ENV Media reviews the mobile devices most Indian gamers use. Running primarily on Android, Chinese brands are shaping the user experience and helping to bridge the urban-rural gap. Other websites analyzed in the report are 10Cric.com
Top rankings for “domestic” Chinese brands
Researchers segmented aggregate data provided by SevenJackpots.com in the first four months of 2021. Organic search data provides information on smartphone brands and origin of state measured in visits, sessions, and clicks.
Undoubtedly, those who play real money games and the lottery online in India are using handheld devices, with a share approaching 90%. Among these, brands of Chinese origin also dominate the market, with the right balance of affordability, efficiency and popularity.
Offshore gambling and legal lottery games are most often accessible with a Xiaomi (23.38%), ahead of Samsung (19.24%) and Vivo (15.25%). OPPO and Realme close the top 5 with a market share of 10% each. In the premium smartphone segment, OnePlus rivals Apple, but both have a modest market share of around 3%.
These figures are close to official sales reports in India. The point is, all of the above top brands have already established an industrial presence in India. Samsung is the only notable non-Chinese exception, but Korean and US giants Apple have shared factories or production lines in Bharat.
Android is second to none
With the top six Android phones accounting for 89% of the entire market, the Google operating system has no real competition at this point. At the end of 2020, Android held 95.23% of Indians while iOS was far behind with 3.2%. Android held only 10% in 2012, but has become a powerhouse with no alternative in sight.
The results of the survey indicate obvious reasons for its success: the affordability and overall accessibility of Android phones in India, the open nature of the operating system (allowing desi tech startups to operate freely with it) and the facilities. production facilities that allow companies to capture consumers with attractive offers.
Most online tech magazines and social media influencers regularly feature Android phones in their posts and campaigns, further boosting their popularity across India.
Government incentives hit the mark
The cited presence of electronics factories producing millions of smartphones each year should not be underestimated. With industrial complexes in Noida (UP, near Delhi), Tamil Nadu and Andhra Pradesh, all the market leaders – Xiaomi, Samsung, Oppo, Realme, Vivo and OnePlus – are pushing for even better results.
The government’s “Make in India” initiative offers significant incentives to these foreign companies to transfer manufacturing capacity to India. Even Apple recently established production lines for nearly a billion dollars through its subcontractors.
Apple seen mostly in Tier 1 cities
The latter decision was fundamental for the American tech giant. It allowed Apple to sell its products directly to the marketplace through physical stores – with the first official store announced for late 2021.
Indeed, the researchers expected Apple to do better only in large urban areas. Previous market research highlighted the influence of India’s wealthiest cities on the gambling and lottery scene. He also concluded, however, that metro users have somewhat different spending habits from the rest of Bharat.
IPhone sales over the past two years have also been hampered by app support issues (Maps and Siri more than anything) and Apple Pay integration due to technical issues with local banks. Still, with better deals specifically targeting the Indian market – and with the help of its dedicated online and land-based stores – Apple can be expected to improve its performance within a few years.
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