We have used industry best practices to deliver our product to Nigerians and that includes delivering results as soon as the draws take place.
Redwood City, CA (Vocus)
December 5, 2010
Clickatell, the global leader in mobile communications specializing in SMS messaging as a service, today announced its relationship with WYDE-I Ltd, which has made possible the very popular Premier Lotto mobile lotto results service. The partnership with WYDE-I, one of the leading wireless application providers based in Lagos, is a successful example of Clickatell’s growing presence in the Nigerian market to meet growing consumer demand to receive information and feedback. services through their mobile phones.
Premier Lotto is just one of thousands of brands around the world that are discovering new ways to engage their customers, their own employees and partners, using the ubiquity of SMS messaging. Almost all of the world’s five billion mobile phones are at least capable of receiving text messages. One of the largest SMS service providers in the world, Clickatell has been providing customers with priority real-time alert messaging through its secure business mobile messaging gateway since 2000. Clickatell has been working with developers around the world to create apps that help brands increase contact and conversation with customers, in the form of social communities, motivate and reward buying or referral behaviors, deliver just-in-time offers and incentives, and use, quick consumption or purchase. Additionally, organizations turn to Clickatell for programs that help partners and employees improve processes or operations, cost reduction initiatives, disaster prevention, emergency management and a host of other goals. reviews.
“We have used industry best practices to deliver our product to Nigerians and that includes delivering results as soon as the draws take place,” said Adebisi Adebutu, Executive Director of Operations at Premier Lotto. “Working with Clickatell and WYDE-I has helped us extend our reach to customers who may travel, live in more remote areas of the country, or who may otherwise simply be away from a TV or radio. We can always reach them with the near real-time information they need. Word of mouth has led to a dramatic increase in our subscriber base, showing how popular mobile news delivery really has become. “
Launched with only 200 subscribers initially, Premier’s mobile results service, also known as Baba Ijebu, now attracts a daily average of 3,000 lotto players who sign up for draw results. After purchasing a Premiercard, lotto fans use their phone to send a PIN code printed on the card to create an account with credits for 30 results. As the draws progress, subscribers are notified and when their credits run out, they receive an alert.
“Premier Lotto demonstrates how pervasive the demand for mobile news delivery has become and how even organizations like Premier, which are great at reaching huge customer bases through mass media channels, can improve their customer engagement. using SMS services, ”said Pieter de Villiers, CEO of Clickatell. “Working with WYDE-I Ltd. has been a rewarding experience for our business and we welcome such relationships which will help the usage grow to meet the demand in Nigeria for mobile messaging services. “
“Mobile penetration and capabilities are increasing at a rapid rate and WYDE-I has been able to rapidly develop and successfully launch new mobile products and services to meet market demands,” said Bosun Olukoya, General Manager by WYDE-I. “We believe the partnership with Clickatell illustrates WYDE-I’s continued goal of providing the most reliable and value-driven content service on the web and mobile phones.
About Premier Lotto
Premier Lotto Limited (PLL) also known as “Baba Ijebu” is a gaming company which was incorporated in 2001 and was established to conduct the lotto business in Nigeria.
The founder and current CEO of the company is Chief Kesington Adebukunola Adebutu. Premier Lotto currently has one of the largest lotto practices in Nigeria, with over 200 senior agents overseeing over 16,000 sub-agents / sales representatives spread across the western region of Nigeria. The company’s ability to consistently pay out winnings has made it the leader in the gaming industry. (Http://www.Premierlottong.com)
WYD-I is a limited liability company registered in Nigeria established as a Third Party Content Provider / Wireless Application Provider (WASP) focused on creating high value added services for internet users and subscribers to mobile telephony on the African continent. WYDE-I provides content service portals comprised of various relevant services aimed at making life easier for today’s Internet users and mobile phone subscribers. WYDE-I guarantees the highest standards in accordance with international best practices on the quality and reliability of its services. WYDE-I is based in Surulure, Lagos. For more information, visit http://www.wyde-i.com.
About Clickatell, Inc.
Clicaktell – the global leader in personalized priority messaging on all mobile devices – is the world’s largest online mobile SMS messaging gateway, covering 869 networks in 223 countries and territories, with the potential to reach 5 billion users of mobile phones – over 70 percent of the world’s population. Clickatell enables easier, faster and more verifiable delivery of high-value, personalized, just-in-time communications and associated mobile transactional services. Its carrier-class mobile messaging solutions have been adopted by more than 13,000 businesses, governments, small and medium-sized businesses and application developers. Founded in South Africa in 2000, Clickatell is headquartered in Redwood City, California. To learn more, visit http://www.clickatell.com.
ksugarman (at) globalfluency (dot) com
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