Dublin, February 01, 2021 (GLOBE NEWSWIRE) – The report “Global Online Lottery Market – Growth, Trends and Forecasts (2020-2025)” has been added to ResearchAndMarkets.com offer.
The global online lottery market is expected to register a CAGR of 0.42% during the forecast period (2020-2025).
There is an increase in the popularity of draw games and instant scratch games in European countries, which may have a positive impact on the growth of the studied market.
The increased penetration of smartphones is giving rise to a number of lottery games based on mobile applications. End users have the convenience and comfort of playing from the comfort of their own space, which is a key driver of the segment.
Key market trends
Improved internet connections, advanced security, encryption and streaming technology
The growing acceptance and popularity of the lottery, in general, has resulted in the creation of a whole different form of internet gambling. The upsurge in consumer choice for online lottery is supported by faster internet connectivity, which allows operators to broadcast various events from around the world, on which consumers can bet. The growth opportunity for lottery operators through the online channel has forced online sellers to improve betting processes, in terms of security and reliability, which in turn has propelled the popularity of the lottery. online across the world.
Moreover, for a long time, consumers worried about banking security when doing any kind of transaction on the internet. However, advancements in online encryption and banking technology have helped to address this issue, which has made it safe for consumers to gamble online and, in turn, boost the studied market.
Europe has a significant market share
The shift in demand from traditional modes of physical raffle-based games to virtual modes is increasing the growth of the European online lottery market. In addition, since lotteries offer a high return on investment, a large number of individuals are drawn to the rewards and invest accordingly to participate in these games. Companies offering lottery game services use social media as a promotional strategy to attract large numbers of users, by posting winning prizes on social networking sites, such as Facebook, Twitter, and Google+. This factor leads to increased sales of various lottery tickets.
In addition, strict government regulations regarding the operation of the online lottery in European countries help to gain the confidence and interest of consumers.
The global online lottery market is a fragmented market with the participation of many local and international players. There are strong competitors in the market with diverse portfolios resulting in intense competition among existing players.
Key players, like Lotto Agent, The Lotter, LottoKings and Lotto 247, are focused on optimizing their offerings, as well as geographic expansion.
Main topics covered:
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market overview
4 MARKET DYNAMICS
4.1 Market drivers
4.2 Market constraints
4.3 Porter’s five forces analysis
5 MARKET SEGMENTATION
5.1 By the end user
6 COMPETITIVE LANDSCAPE
6.1 Most active companies
6.2 Most adopted strategies
6.3 Market share analysis
6.4 Company profiles
6.4.1 Lotto Direct Limited
6.4.2 Camelot Group
6.4.4 Lotto agent
6.4.8 Limited annex
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information on this report, visit https://www.researchandmarkets.com/r/pmqice