Golfers across the UK will face a new challenge this summer after the launch of the Golf Lottery – a unique initiative where players can support a wide range of charities while competing for amazing prizes.
Conceived by Ryan Howsam – majority owner of Legends Tour and Chairman of Staysure Group – the Golf Lottery is a not-for-profit organization licensed and regulated by the Gambling Commission in Britain. Its main aim is to raise money for good causes every week and in turn support local and national charities across the UK through player interaction.
Launched with the UK enjoying a boom in golf participation levels which saw a 148% increase over 2019-20 with player numbers reaching over 5.2 million, the Golf Lottery serves as a focal point for a portfolio of charities and governing bodies. to promote their work. Available on a mobile platform with an app to follow later in the year, there will be two ways to pay and play: either a monthly subscription with a direct debit of £5 per calendar month, or an annual subscription with a direct debit of £52 per year.
In return, players will have the chance to win fantastic weekly prizes, from cash and star prizes that range from gaming experiences with celebrities, Major Winners and Ryder Cup Captains to VIP hospitality during of major golf events, with private trips and luxury accommodation. More prizes will be added as the Golf Lottery enters the summer, including golf tournament tickets, signature merchandise, lessons with pros, golf merchandise and more.
As well as giving players the chance to win amazing prizes, the Golf Lottery will be instrumental in contributing to its charitable partners, including the Alzheimer’s Society, which helps drive and support a powerful force for change for anyone affected by the disease. dementia.
Similarly, The Golf Foundation will also benefit from the new initiative as it continues to help young people “get started and stay” in golf by making their introduction to the game fun, innovative, inspiring, inclusive and rewarding.
Keith Mitchell (pictured), Managing Director of the Golf Lottery, said: “The Golf Lottery will fill a need to bring new revenue to golf-related charities and national causes. Now is the time to get started amid a boom in golf participation in the UK at a time when charities are looking for new and innovative ways to raise funds.
“It will provide a simple solution to help you achieve your charitable giving goals. Created with the same philosophy, it will work with and support golf’s major tours and governing bodies to drive the game in a positive direction.
“This is a unique opportunity as there are currently no direct competitors in the golf industry. And for the consumer, the Golf Lottery is an exciting new platform where golfers can play and win great prizes, while supporting important charities close to their hearts.
Alex Hyde-Smith, Director of Fundraising at the Alzheimer Society, said, “We are delighted that the Alzheimer Society has been chosen as the beneficiary of the Golf Lottery. The golf community have remained constant supporters of the charity over the years and we are delighted to be part of this new initiative.
“As part of the Alzheimer Society’s Sport United Against Dementia campaign, we are determined to bring the world of sport together to bring hope to future generations through research and transform the way the industry supports people with dementia. of dementia, so that no one is alone with dementia. Funds raised through the Golf Lottery will support us in this endeavor and help us make the biggest difference for people with dementia.
Vanessa Bell, Head of Fundraising at The Golf Foundation, said, “We are thrilled and so proud that The Golf Foundation has been chosen as a beneficiary of the Golf Lottery. We know golf can change lives and being able to engage the golf community with this new initiative is an exciting way to do that.
“The inertia the world has been forced to deal with over the past few years means that it is more important than ever for young people to be active and to become social. We work with golf schools and clubs across the country to introduce children of all backgrounds to golf, while our specialist mental wellness programs have recently had an incredible impact on young people.
“We are thrilled that funds from the Golf Lottery are helping us reach more young people and continue to support their mental health, while introducing the game to more new people every day.”
For more details and to discuss available opportunities, contact Lewis Cockburn on [email protected]
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