HeadsUp Entertainment partners with Centurion FC Malta MMA company in innovative revenue-generating deal


CALGARY, Alta., June 24, 2022 /PRNewswire/ – HeadsUp Entertainment International Inc. (OTCPINK: HDUP) is pleased to announce that it has entered into a strategic marketing alliance and revenue sharing partnership with Centurion Fight Club Malta. Centurion FC is widely recognized as the most entertaining mixed martial arts company in southern Europe. Elite Fighters combine a powerful fusion between Combat Sports and MMA Entertainment.

Centurion FC was established on the legendary island of Malta and he spearheaded the mixed martial arts scene in the Mediterranean region and the south Europe, commanding the first legion of fighters and loyal fans looking for entertainment. Their mission is to create a new breed of athletes ready to step into the octagon, into the cage, by delivering the most exciting, competitive and entertaining MMA tournaments in the world.

HeadsUp and Centurion have agreed to use GameChangerz media platforms to promote and market Centurion events with the upcoming show, their 8e event, taking place Saturday July 2n/a in Malta. The GameChangerz team will be
Live and on-stage reporting from Malta and meeting with its software development partners on creating a new interactive sports betting lottery game to innovate real-time betting at live sporting events. In addition, the companies are working to monetize this event and all upcoming events through a super affiliate and exclusive sports betting partnership, to use HeadsUp assets and Centurion events as a funnel for the customer acquisition, creating lifetime revenue share and cost per acquisition (CPA). revenue channels.

Centurion CEO Robert Gallo commented: “We are very excited to work with HeadsUp and its technology team, to innovate ways to bet and engage in real time at our events. The Centurion brand aims to set the bar higher for everyone we engage with and HeadsUp is a leader in the sports betting industry and media innovation.”

President and CEO of HeadsUp Doug Wilson said, “The sports lottery software platforms we are building are a game-changer and the power of the Centurion brand, coupled with our media and technology, will enable fans to have an elevated and enhanced sports experience and enable our businesses to monetize our products in a next-generation capacity.”

Centurion has partnered with SIGMA World’s Gaming Festivals to host MMA events over the next 2 years at LIVE iGaming Festivals attended by the world’s largest sports betting and online casino companies. HeadsUp plans to bring its world-class software development team and sports betting revenue partners to create enhanced gaming experiences for live event attendees and viewers around the world to engage and bet on sport events. Centurion offers a world-class event partner willing to work with next-generation interactive solutions to create shareholder value for both companies.

Get all the latest information on Centurion FC Malta at www.centurion-fc.com

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global gaming operator and media company specializing in online gaming, online poker, esports, sports betting, online lottery, mobile 50/50, charity fundraising, software and blockchain-based payment solutions.

Forward-looking statements:

This press release contains “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995. When used in this release, words such as “estimate”, “expect”, “anticipate “, “project”, “anticipated”, “anticipated” and similar expressions are intended to identify forward-looking statements which, by their very nature, are not guarantees of the future operational or financial performance of HeadsUp Entertainment International Inc. and are subject to risks and uncertainties. cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise.


SOURCE HeadsUp Entertainment International Inc.


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