LOTTO MAX has teamed up with Toronto fashion brand Mr. Saturday to create a limited-edition apparel collection that doubles as a lottery ticket for a year*.
Each item in the Dream Drop collection designed by Mr. Saturday founder Joey Gollish, a 28-year-old Toronto designer, features a code redeemable for a CA$260 lottery bonus with OLG. That’s enough to buy you a LOTTO MAX ticket every week for 52 weeks.
Launched on March 28, the fashion-forward streetwear collection was 90% sold out in the first 24 hours, with all of the “Thank You For Dreaming” hoodies ripped off just 11 minutes after they hit the market.
OLG is aiming to give back and as part of the launch, 100% of the proceeds from LOTTO MAX “Dream Drop” sales — an incredible $56,000 — will go to BLACK HXOUSE, a Toronto-based non-profit organization , which is an extension of HXOUSE with a mission that empowers BIPOC creatives. The organization supports individuals with mentorship, tools, learning and networking opportunities to lead to sustainable careers.
OLG’s donations will directly benefit the organization’s programming, including talks and panel discussions by world-renowned creators, classroom workshops with mentors, student grants, a general education program and events.
In addition, OLG’s commitment to supporting Ontario’s BIPOCs continues year-round. Beyond its BLACK HXOUSE donation, OLG has also partnered with the Black Talent Initiative (BTI) to foster black representation in the workplace and invest in the growth of black professionals.
BTI is a volunteer-driven social impact organization committed to providing professional development, mentorship and community to Black Canadian talent seeking career advancement.
Through this partnership, OLG will post jobs on the BTI network, creating a talent pool for OLG — and OLG leaders will work with BTI to provide mentorship and networking opportunities with Black professionals. In addition, OLG and BTI will work together to develop learning opportunities that will benefit both OLG employees and BTI talent.
To learn more about the partnership and OLG’s impact in Canadian BIPOC communities, read here.