NeoGames entered the Brazilian market for the first time through a comprehensive multi-year project with Intralot do Brasil, the operator of Loteria Mineira, covering both lottery and sports betting.
NeoGames will provide an end-to-end ilottery and online sports betting solution to Intralot do Brasil, which has been a partner of the Minas Gerais State Lottery for over a decade. The deal is NASDAQ-listed NeoGames’ first partnership that will leverage its BtoBet division, which it recently acquired as part of its SEK 4.3bn (£344.1m/402, €3m/$423.5m) from Aspire Global.
The comprehensive digital solution is expected to build on the existing retail lottery and digital keno program in the state. NeoGames will provide Intralot do Brasil with its NeoSphere platform, a variety of eInstant games from the NeoGames studio adapted to the local market and a wide range of services.
Moti Malul, CEO of NeoGames, said, “Working with the professional team of Intralot do Brasil, we are really excited to support the goals of Loteria Mineira. By providing our industry-leading platform, comprehensive player-focused services and market-proven games, as well as leveraging our advanced BtoBet online sports betting solutions, we are beginning to demonstrate one of key strategic benefits of our recent acquisition of Aspire Global.
“By the beginning of next year, we will offer Minas Gerais online lottery and sports betting players an exceptional online gaming experience.
“We hope to serve as a strong partner to Intralot do Brasil in helping them achieve continued success in Minas Gerais, while simultaneously supporting our short and long term goals in Brazil and throughout Latin America.
Sérgio Alvarenga, Managing Director and Owner of Saga Consultoria and Intralot do Brasil, said: “As a leader in the Brazilian lottery market, we are delighted to join forces with NeoGames in a partnership that aims to provide our players with a comprehensive digital program that will expand and enhance our content and service offerings in Minas Gerais into exciting new areas, such as online instant games and online sports betting.
“New terms and investments in technology are also part of the expansion plan for new states and federal licenses. NeoGames is one of the most experienced and innovative iLottery providers on the market and we are confident that this partnership will drive our lottery forward.
The announcement comes as Brazil prepares to regulate sports betting. Draft rules for the market were released last month.