Global lottery industry leaders team up to innovate I decide Games where players can choose to wager physical game winnings in the digital game
ATLANTE , October 12, 2022 /PRNewswire/ — Scientific Games and Groupe FDJ, the operator of France the national lottery La Française des Jeux, unveiled I decide, a revolutionary improvement to the lottery game that offers instant scratch card players the opportunity to continue their gaming experience with a digital game and potentially increase their winnings. The concept is a first for the global lottery industry.
The beginnings of I decide comes a few days before the World Lottery Summit in Vancouverwhere demonstrations will be led by the FDJ Group and Scientific Games, innovation partners.
Here’s how it works: Every Instant Scratch Card Game with I decide has a QR code and a caption promoting the possibility of continuing to play. If a player wins on the physical card, they can choose to cash in their winning ticket at retail or wager some or all of their winnings in a digital game. The I decide digital game can be accessed by scanning the QR code with a mobile device. To increase the winnings, the player must successfully progress through the digital game. Advancement is randomly determined by decisions made by the player during digital play.
Xavier EtienneExecutive Vice President Technology and International of FDJ, said: “I decide easily connects lottery players from a retail instant scratch card game to the digital channel. These unique products have been strategically developed to connect physical and digital gaming with a focus on delivering a unique digital entertainment experience to gamers while maintaining FDJ’s strong retail network. There’s never been anything like it I decideit is truly a product of the future for the global lottery industry.”
I decide the games are secure and maintain the integrity and predefined prize structure of the physical game. Registration of the digital player is not necessary. All physical and digital game winnings are redeemed at a lottery retailer. If the player wishes to end the game with physical play, all winnings can be redeemed instantly. If the player decides to switch to the digital game, the win will be automatically updated with the outcome of the digital game.
Jeff MartineckSenior Vice President of Global Lottery Product Innovation for Scientific Games, said: “Games featuring I decide modernize the lottery experience for the consumer. These unique games place the power of choice in the hands of the consumer, moving them seamlessly from retail to digital as they decide how much they want to play and win. The best of all, I decide securely connect lottery retailers to the digital channel, maximizing revenue and contributions to good cause lottery programs.”
I decide is a proven innovation as FDJ launches three games showcasing its network of 30,000 retailers in France. Additional testing with consumer research groups has also been conducted by Scientific Games to confirm that the potential is universal.
I decide™ is a registered trademark of Scientific Games, LLC. © 2022 Scientific Games, LLC. All rights reserved.
About science games
Scientific Games is a leading provider of lottery products, technologies and services to government-sponsored lottery programs around the world. From cutting-edge backend systems to exciting entertainment experiences and innovative retail and digital solutions, we elevate the game every day. We take game design to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines unwavering innovation, performance, and security to responsibly power the industry. For more information, visit scientificgames.com.
About the FDJ Group
La Française des Jeux (FDJ Group) is France national lottery and leading gaming operator, the No. 2 lottery in Europe and #4 worldwide. FDJ offers the general public secure, fun and responsible games in the form of lottery games (draws and instant games) and sports betting (ParionsSport), available at physical and online points of sale. FDJ’s performance is driven by a portfolio of emblematic and recent brands, the leading local retail network in France, a growing market, recurring investments and an innovation strategy to make its offer and distribution more attractive with an enriched gaming experience. The FDJ Group is listed on the regulated market of Euronext Paris (Compartment A – FDJ.PA) and is part of indices such as the SBF 120, Euronext 100, Euronext Vigeo 20, EN EZ ESG L 80, STOXX Europe 600, MSCI Europe and FTSE Euro.
For more information, visit www.groupefdj.com
SOURCE Scientific Games LLC