Now you can literally “call” when it comes to gambling online in West Virginia and buying tickets for the lottery. It’s because lottery players here can now get tickets online through jack pocketthe leading third-party lottery app in the United States.
Jackpocket launched in the Mountain State on November 4 – just in time for the record $2.4 million Powerball jackpot – with a free lottery ticket offer to new players (code: WEST).
The kickoff makes West Virginia the 14th jurisdiction to offer the app.
“Jack” to the future
With Jackpocket, West Virginia takes another step into the digital age of lottery gambling. Peter SullivanCEO and Founder of Jackpocket, commented on the app launch saying:
“We are thrilled to offer West Virginians a new way to participate [in a record Powerball drawing]. Jackpocket’s mission is to make the lottery more accessible and convenient to play.
It seems that this mission may prove particularly successful with those who have come of age in the digital age. So far, more than 60% of Jackpocket users age group from 18 to 45 years oldaccording to the app’s press release.
Once downloaded, the Jackpocket platform is secure and easy to use. Prizes worth up to $600 are delivered to players right on the app. They can transfer the winnings to a bank account or use them to play again.
But if a player wins more than $600, they can collect their ticket in person or have it delivered. Then they can claim their jackpot at the West Virginia Lottery offices.
Jackpocket’s playlist includes some of the the most popular lottery gamessuch as:
- power ball
- Mega Millions
- Lotto America
- Species 25
- Daily 3
- Daily 4
Jackpocket is a member of the National Problem Gambling Council. To this end, the app offers guardrails to protect its users, including:
- Daily deposit and spending limits
- Integrated access to responsible gaming resources
Additionally, Jackpocket uses geolocation to ensure that players live in an applicable area.
Where can you use the Jackpocket app?
Jackpocket was launched globally in 2013 and is currently available in 12 other states as well as Washington, DC. They understand:
- New Hampshire
- New Jersey
- New Mexico
- New York
Nowadays, 20 Jackpocket customers have won prizes of $1 million or more with tickets purchased through the courier. In total, over $200 million has already been won by Jackpocket users.
Jackpocket also facilitated the purchase of a ticket which ranks as the biggest winner in mobile gaming history so far. This note reached $9.4 million.
West Virginia Lottery funds schools and other social programs
West Virginia Lottery generates more than $1.1 billion per yearwhich in turn generates over $520 million for the citizens of the state.
Since the Lottery’s first ticket sales in 1986, West Virginians have won more than $3 billion in lottery prizes. More than $9 billion went to these recipients during this time:
- $3.6 billion for schools and education
- Over $1.4 billion for programs and services for seniors
- Nearly $1.3 billion for state parks and tourism
Lottery retailers can still use the “Cheers” effect to their advantage
In some places, like Massachusetts, the advent of people buying lottery tickets through online apps has reportedly caused skepticism and concern in the local retail industry. Here in West Virginia, retailers too have income at stake.
They receive a 7% sales commission and a 1% bonus for selling winning lottery tickets. And those who sell a winning game ticket could receive a jackpot bonus of up to $100,000.
Additionally, in-person customers can purchase in-store items with their lottery tickets, increasing overall revenue.
Although it may seem counter-intuitive, having a online ticketing actually in Pennsylvania seemed to drive in-person salesat least initially.
At this time in 2020, Pittsburgh WPXI reported that its viewers preferred buying lottery tickets in stores over online by 74% to 26%. It may have been helped somewhat by the lottery there initially offering online coupons for tickets at retailers, just like Jackpocket does.
What could help West Virginia retailers offset the drawbacks of online convenience may be what you might informally call the “Cheers” effect, after the TV show. Customers may like the idea of continuing to visit a neighborhood store where they could get to know the salespeople and/or meet someone they know.